Google Analytics’ standard reporting amalgamates data from all traffic sources. As powerful as this data is, it may be sometimes limiting for effective measurement of specific marketing campaigns or segments of traffic.
For eCommerce entrepreneurs and executives who want to sell more
ID30 Webinar: David Moffat on email marketing
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
Robin Jones of iwoca talks funding
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns: a joined-up view of returned orders in multichannel
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
