Daniel Footwear started out in 1993 opening stores in the UK selling designer clothing and footwear. It added its ecommerce platform in 2007 and has strengthened the brand through its online store and now has over 30 stores in total. It prides itself on high quality, on-trend pieces at competitive prices.
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Can user generated content get you sued?
Allowing consumers to interact with your site and share their own reviews, comments and opinions is an increasingly popular form of customer engagement for retailers. Yet while there is value in such an improved targeting of customers, the increasing commerciality of user generated content (UGC) means that retailers should be aware of the legal ramifications surrounding these services.