When talking about social CRM, an item often omitted is what content you add to your CRM to make it social. When it comes to implementing social CRM, companies should not forget that user-generated content (UGC) is a valuable asset.
For eCommerce entrepreneurs and executives who want to sell more
ID30 Webinar: David Moffat on email marketing
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
Robin Jones of iwoca talks funding
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns: a joined-up view of returned orders in multichannel
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
Can user generated content get you sued?
Allowing consumers to interact with your site and share their own reviews, comments and opinions is an increasingly popular form of customer engagement for retailers. Yet while there is value in such an improved targeting of customers, the increasing commerciality of user generated content (UGC) means that retailers should be aware of the legal ramifications surrounding these services.