For eCommerce entrepreneurs and executives who want to sell more
Choosing products to sell in your online is one of the most important and exciting steps in selling online. It’s a decision that will influence how your site looks and who your audience will be – you will live, breathe, eat and sleep these products once you’ve launched.
Stephane Setbon, CEO and founder of Spootnik, the unique high-end fashion start-up that mixes eCommerce with social media, tells us how his niche is growing fast and why buying in bulk wholesale allows customers to get high-quality items without the premium price tag.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
