For any e-commerce business, interaction centres around the website, and while a lot of effort is put into its design, text that populates it is the most important thing. Yet getting it right is no easy matter.
For eCommerce entrepreneurs and executives who want to sell more
Blog content is as much at home on an online retail site as it is in a magazine these days. Scores of journalists are jacking in their roles in media companies and joining in-house teams at ecommerce sites as these retailers cry out for magazine quality writing on their platforms.
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February 17, 2014
Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings about the risks, workload and rewards. Watch and learn…
February 10, 2014
As we continue to follow our pet start up Distinctive Wash Ltd, we find founder and CEO Louise Knowler reflecting on how, if you want to launch any business, getting the online presence and technology right is something that has to be sorted from day one.
January 7, 2014
Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding
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