How to write yourself more sales

For any e-commerce business, interaction centres around the website, and while a lot of effort is put into its design, text that populates it is the most important thing. Yet getting it right is no easy matter.

Eight great blog ideas for your etail website

Blog content is as much at home on an online retail site as it is in a magazine these days. Scores of journalists are jacking in their roles in media companies and joining in-house teams at ecommerce sites as these retailers cry out for magazine quality writing on their platforms.