Four tips for writing for SEO

So you have all the keywords and phrases worked out. How do you now pull them all together to produce something that both the search engines and the human consumers want to read – two things that are often in conflict?

Writing for Google: keywords, key phrases and the human touch

All businesses on the web need traffic and they need to be found by the people looking for them. This is what search engines do. But how do you get these search engines to come find your site above all others?

Revamp your website for the touchable world

These days to be a competitive e-commerce player you need to think well beyond the humble PC. Gone are the days when a mobile site was a luxury – now it is a necessity.

How to write yourself more sales

For any e-commerce business, interaction centres around the website, and while a lot of effort is put into its design, text that populates it is the most important thing. Yet getting it right is no easy matter.