ANYA Media has launched a new product for online retailers to help them better understand customers and focus their products more precisely.
The Brighton-based company has release its Runway, which is targeted at merchandisers, ecommerce managers, buyers and range planners in the retail sector,
The software is designed to reduce the risk involved in purchasing and selling stock, which if done incorrectly can cause retailers to make heavy discounts and lose margins.
The new software will provide retailers with a detailed profile of their customers detailing precisely their likes, dislikes and reasons for buying.
Retailers will then able to use this information to create new products which accurately reflect their core customers needs and desires.
“Retail businesses are currently facing a double whammy. They have no experience either of being in a recession or of the changes being brought about by the shift online,” says Christina Grzasko, Anya Media’s managing director.
“Traditional best practices are no longer sufficient to enable retailers to navigate their way through the combined pressures of the recession and the shift of business online.”
“To be successful in today’s retail environment solutions providers need to combine their knowledge of traditional practices with the best practices from the new retail environment.
“Runway is designed to best deliver this mixture of innovative new and old established techniques to make processes more efficient for retailers – and it helps retailers to listen to and understand their customers to best serve them, regardless of the wider climate.”
