Distribeauty, the UK distributor for e.l.f. (eye lips face) cosmetics and make-up, has chosen the Venda eCommerce platform to increase revenue and grow the brand’s customer base.
e.l.f Cosmetics, was launched in 2004 and provides women worldwide with affordable cosmetics and claims quick delivery times. In addition to e.l.f. Cosmetics, Distribeauty has recently taken on a second brand, Unii Cosmetics, which specialises in make up palettes designed for travel.
Distribeauty’s previous eCommerce platform lacked the functionality and scalability for growth needed to take the beauty brand forward, it said.
Distribeauty chose the Venda eCommerce platform for its functionality and its promotions engine which it says will help boost sales and further grow e.l.f. Cosmetics’ customer base in Europe.
With its eCommerce platform, Venda offers a flexible and scalable ecommerce solution, as well as training to allow customers to manage significant changes and updates to their websites easily within a timeframe that suits their needs.
Neil Phillips, co-director at Distribeauty said: “We conducted a considerable amount of research before deciding on the Venda eCommerce platform. We’ve been really impressed with the service and offering so far, as it enables us to stay true to e.l.f’s values by delivering a personalised and intuitive experience to customers.
“In particular the pay-per-transactions model and catalogue application are well-suited to the brand. These will help us increase conversions, basket size and expand our reach across markets. In future, we’re looking to expand our brands across different markets, as well as delivering a mobile offering to customers.”
Eric Abensur, Group CEO at Venda, said: “e.l.f. has been a revolution in the beauty industry thanks to its innovative, high quality, yet affordable products which its customers love. Distribeauty recognised the opportunities an engaging online retail offering brings to revenue generation and customer engagement.”
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