There are many people and companies that make use of email marketing for promoting their services or goods, however, they fail to notice the apparent difference between bulk email spam and email marketing.
By Brianne Walter
Over the years, email marketing and promotions have metamorphosed so drastically that the fine line between opt-in email marketing and bulk email span. Hereunder is the definition of both:Spam vs. opt-in email: definitions
Bulk email spam
Bulk email spam is categorically any commercial email that is sent to the user without his/her permission.
However, in this case if you happen to send emails containing commercial marketing to your friends, family or colleagues in your list, then that does not get categorized as spam. Spam are basically the emails that you send to people who do not authorize you to do so.
Email marketing or Opt-in email
Opt-in email, on the other hand, is an email containing marketing content that is sent to people who authorise and permit you to send the same.
For instance, a user can sign up for receiving information about any discounts and deals from a list. This acceptance of the user for such information qualifies him or her to opt for email marketing willingly and the emails will not be treated as spam.
What makes opt-in email marketing different is the fact that the user has given permission for the sender to send the promotional material by following a proper procedure.
Advantages of opt-in emails vs. spam emails
Opt-in commercial emails are a way of respecting the customer’s privacy and enhances the image of the company. Because of this, the people whom the marketing emails are being sent to would be more interested to go through the mail and perhaps avail the services.
This in turn leads to successful campaigning and sales along with a long-term relationship with the client. Uninvited spam commercial emails prove to be unworthy and ignored as they were uncalled for in the first place. Sending bulk spam emails would get the sender’s IP address blacklisted in the long run.
Another huge disadvantage of bulk spam emails is that the recipient would categorically be unresponsive to spam messages, hence it would be a waste of money and time to send such messages to unresponsive people.
In order to make your mass email subscriptions opt-in, it would be wise for the websites to include Sign Up Forms.
Opt-in email has the reputation of being associated with good email marketing practices. It’s advisable to convert spam emails messages into opt-in emails by including a Signup Form in order to create a clientele that would appreciate your products and services and would avail the same.
Brianne is a technical blogger writing for a range of organisations including IT consulting services Orlando.
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