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Focus on email marketing: avoiding spam filters

July 10, 2013 by Leave a Comment

One of the common problems for email marketing is the amount of emails which never even reach the recipients but instead hit spam filters. Here’s how to guarantee an optimal hit rate.

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Focus on email marketing: Mistakes to avoid

July 9, 2013 by Leave a Comment

There are a number of pitfalls when it comes to email marketing; these should be avoided to ensure your campaigns are as successful. Once you push send on an email campaign there’s no way of bringing it back so make sure you get it right the first time, every time.

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Email marketing vs bulk email spam. Let’s differentiate

October 11, 2012 by Leave a Comment

There are many people and companies that make use of email marketing for promoting their services or goods, however, they fail to notice the apparent difference between bulk email spam and email marketing.

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Wise Owl: Is it spam or email marketing?

April 13, 2012 by Leave a Comment

The other day I was talking about marketing to a friend who also runs an online store. During this conversation he asked the seemingly innocent question: “Do you send emails?”

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