Whether you’re setting up a new ecommerce business or renewing your company’s look and feel, creating a strong logo is a great start.
Your logo will create a customer’s first impression of your business and will be the last thing they remember. Just as you remember acquaintances by their physical features, people remember businesses based on their logos.
For example, what happens when you think of Coca-Cola, Apple, or McDonald’s? You automatically envision their emblems, thinking about the big “M”, or the sleek iProducts, or how refreshing the soft drink is. Logos make it easy for consumers to relate to products.
Logos are also important because they keep your brand consistent. You will use your logo on stationery, your ecommerce website, your business cards and packaging – which will all help to reinforce your business’s brand name and values.
Why logos are important
The better and more memorable the logo, the longer and more effective your ecommerce business’s impression will last. For that reason alone, good logo design is very important. It’s the cornerstone of your entire branding strategy.
Some small business owners believe that a logo design is both unnecessary and out of their reach, that it’s something that only large corporations or fancy design companies should invest in. But the importance of smart logo design for a small ecommerce business cannot be underestimated.
Logos and brands are vital for establishing relationships with new customers. If a customer is searching for an ecommerce shop that sells electric goods, for example, and comes across two on Google – one that has a professional logo and one that doesn’t – which company will be more appealing?
The company with a logo, of course. A professional logo conveys a feeling of trust – and trust is a key reason why customers initiate a relationship with a company.
Even if your business’s office is in your basement or in a building that no one ever sees, if your business cards, website and packaging reflect a professional image, your business will appear more established and successful.
As the colours, shape and general aesthetic of your logo will be with your business for a long time, you must ensure you absolutely love it – changing it later on can be challenging.
Things to think about when designing your logo:
* What does the name of your business say about what you do – and what doesn’t it say?
* Does your ecommerce business have a tag line or slogan that goes with the company name?
* What or who is your target demographic? Who are your current customers and who are you not currently reaching?
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