Logos are often the first impression customers receive about your brand, so they are vitally important – a fact reflected in the millions of pounds spent by big brands on logo design every year. Here is a handy list of what to do and avoid when designing a logo for your ecommerce business.
Your ecommerce business’s logo is important – it serves as a symbol to represent what your company does, and can help attract potential customers.
The main point in logo design is that it needs to be unique and stand out from the pack.
What are the dos and don’ts of logo design?
The DOs of good logo design:
* Keep your logo simple and easy to remember
* The most significant word or element should stand out
* Conduct research on your competitors’ logos, this will help tell you what works best
* Choose colours that complement each other (avoid clashes!)
* Ensure your logo remains effective at any size (from very small, such as your business card, to very large, such as a big poster)
* All elements of your logo should appear at all times – the key is consistency
* Create a logo that represents your ecommerce business’s primary market
The DON’Ts of good logo design:
* Never ever use clip arts
* Do not copy other logos – you want to be unique
* Make sure your logo is not just decorative or too fancy – keep it simple
* Avoid using all caps in your tagline
* Try to avoid changing your logo too frequently – you want your customers to remember your logo
* Do not use different font styles
* Avoid using too many special effects – shadows or stretching are a little old
* Do not use contrasting colours
* Never use photographs as logos
It is also vital that you use your logo appropriately. Logos should appear in the company’s website’s header, but also on all of your company letterhead, envelopes and invoices. Your logo is about your brand.
