When designing a logo, what are the key aspects to consider? Should it be typographical or a picture logo; should it be big and bold or slender and sophisticated? Read on for tips on how to design your ecommerce business’ logo.
A logo speaks volumes about a company – it tells potential future clients, right off the bat, that a business is reliable and it instils trust in the company. Although how good your service matters, it’s how you present your company that will win customers’ initial trust and win new customers.
What makes a good logo? Design, colour, compatibility and a professional image.
Design
Designing a logo can vary from anything as simple as your company’s name in a funky Microsoft font, to something more unique and colourful, such as the eBay logo or Apple’s nameless apple logo.
What makes the design so important is that it creates an image unique to your business, which makes clients recognise your company automatically. It doesn’t really matter whether it’s simple or complex, just as long as it’s unique.
Colour
Colour is an important factor in representing what business you’re in. If your ecommerce venture is in finance or banking, the safer bet would be to use a colour such as blue, green, black or even gold. Although all colours can be used, certain colours associate themselves better with different industries – just look at fast food, which tends to go for brighter blues, reds, yellows and oranges.
Browse your competitors’ websites and other industry websites to get a flavour of what colour might work best for your business.
Compatibility
It’s important to come up with a logo that is compatible enough to be used in different media. The logo shouldn’t only be suitable for the primary product – such as your ecommerce website. It also needs to be appropriate for use in company brochures, stationery, shipping boxes, labels and promotional items.
Ensure that the logo works in different sizes too – you should be able to reproduce it in varying sizes without compromising its impact. Try to keep it simple.
Professional image
When designing a logo, creating a professional image can be as simple as having a text logo with a different colour letter to make it more unique, or a logo with a symbol that represents your business. Making it professional is what is most important.
The logo shouldn’t appear as if it has been used elsewhere. It shouldn’t have symbols or taglines that are similar to those used by other companies – you don’t want customers to have the impression that they’ve seen the logo before. Unique logos that are easy to remember will create the most professional image.
Speak Your Mind