Should you decide to hire an SEO agency to improve your search engine rankings, you need to find the right one for your ecommerce business. Here is what to look out for.
Finding the right SEO agency for your ecommerce website is not an impossible task – you just need to take a methodological approach.
Reliable SEO agencies will have a strong reputation and industry presence. So start your search by asking colleagues, contacting site owners of sites you visit, and looking at popular SEO forums to find good recommendations.
Once you have a long list of SEO agencies, do your research about each one. Get rid of the ones that use black hat practices, those that over-charge or that can’t provide references, and those that don’t provide the services that you require.
Also cross out the ones that don’t respond to your initial query within 24 hours – these are either agencies that are unreliable or just too busy for the customer service you need.
Other factors to consider:
* How does their own website look?
* Do they provide case studies of successful campaigns?
* What professional affiliations do they have?
* What other marketing services do they offer?
As with all business services, cost is an important factor in finding the right SEO agency. Ideally, you will find a company that has worked on ecommerce businesses similar to yours in both what they sell and size.
An SEO agency that has worked in your industry will be able to offer a better proposition as they already have previous knowledge.
The reliability of the business is important, too. Always ask for references – with contact details – to check whether previous customers have been happy with the SEO agency’s services.
When you work with an SEO agency, it’s a long-term project, so you want to ensure you work with one that “gets” you and your ecommerce proposition.
Throughout the process, remember that SEO is one of the most effective ways of marketing and promoting your business and generating new sales. It isn’t always easy to find the perfect fit, but once you do, it can help your business grow.
Two things you should add to your blog, check company portfolio and the strength of the company. These two matter for better output and top position on search engine. Am I right Dan?