Twitter keeps the conversation going
Twitter has become an integral part of most online companies’ marketing mix. From promoting and marketing your business, to building up brand recognition, ecommerce sites cannot afford to ignore Twitter.
Here are ways that ecommerce entrepreneurs can use Twitter:
Market your ecommerce business
Regularly talk about what your ecommerce business does and sells. Tweet about your company news, recent innovations, charitable donations, etc. But remember to post links back to the relevant news updates on your site, so that people can read more if they want to.
Promote new products and services
Whenever you start selling a new line of products, use Twitter to promote it. This applies to upcoming product lines too, if you want to build up excitement. Why not also offer your Twitter followers special discounts or limited offers, using a specific promotional code? This allows you to measure the effectiveness of your Twitter marketing campaign.
Recruit new employees
Many companies use Twitter to fill job vacancies. If you have a position going in your ecommerce business, say so on Twitter. This works particularly well in ecommerce, as it’s a technology-related business.
Monitor reactions to your business
You can search Twitter for mentions of your business. This will allow you to monitor any negative or positive reactions to what your business is selling or doing. In turn, this means you can react more quickly, spot gaps in the market and further promote your business by retweeting the nice things people say about you. Actively encourage feedback from your follows.
Target
Depending on the size of your business, it is sometimes worth using different Twitter accounts for different things. For example, if you sell both men’s and women’s clothing, consider opening two Twitter accounts, so you can tailor the content to men or women, rather than through one umbrella account.
By targeting your tweets to the right audience, you can avoid upsetting followers by talking about information they don’t care about.
Customer service
You should also use Twitter for customer service. In the way that you can monitor reactions to your business, use Twitter to respond to any negative feedback, offering to help resolve the situation. But make sure that you respond promptly – don’t offer to help and then leave it for a day!
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