Mcommerce is the future – are you prepared?
Mcommerce is becoming a primary medium through which people buy the things they need; is your business set up to manage the double-digit growth that this area of retail is currently enjoying?
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Once upon a time customers had just two choices when you wanted to buy something, get it in a shop or order it by post. Today, online technologies offer us a wealth of new options, with the latest – and increasingly ubiquitous – being mobile or mcommerce.
The growth of online retail has out-stripped sales on the high street for some years, but even this exceptional growth story pales compared to the lightning speed of m-commerce uptake. Improvements in smartphones and 4G data transfer means it’s convenient and quick to order products on a phone.
For retailers, this has ground-breaking consequences. Like frontiersmen planting flags and claiming land, ecommerce entrepreneurs and executives are vying for first, second and third-mover advantage in the mcommerce space.
The issue they all face is two-fold: the first aspect of the problem is that mobile users have different needs to people surfing the internet on 24-inch flat screen monitors. While processing speeds are improving they are not as good as sitting at home with 20-meg broadband and a laptop.
So retailers need to be aware of the differences and incorporate the varying requirements in their mobile websites and marketing materials.
The second issue is that everything is changing like the wind. The development of handsets – models are upgraded by manufacturers every 18-months on average – and better connectivity means the goal-posts are shifting constantly.
Bigger screens, more functionality and faster user-experience means m-commerce retailers need to be on their game. Large corporates are investing heavily to make sure they stay relevant, but what can smaller entities with tighter budgets do?
Luckily, PayPal has the answers. The eSeller team has joined forces with the leading online payments provider to create a new and comprehensive ebook – which is completely free, detailing the very latest developments as well as standard practice that all businesses need to adopt.
Click on the link to download the ebook
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