How to spot mobile performance issues before your customers

Mobile is the new mandatory for retailers. The challenge is shifting for organisations to find innovative ways to increase m-commerce as the popularity and functionality of smartphones continues to increase.

Five Steps to Global Success

With the right information and realistic expectations any etailer can expand abroad. Here’s how to take your business global in five simple steps.

Seven steps for reviews customers will trust

In online retailing customer reviews form the foundation of consumer trust. We’ve all had a bad experience when shopping online and users are hedging their bets by seeking customer reviews on which online store will provide the best service.

How to replicate in-store service online

This Autumn online sales are set to rocket in the run-up to Christmas. It’s not enough to offer easy purchasing of products online; delivery, convenience, flexibility and in-store-like customer service must all excel in order to beat the competition.

How to make your customers happy

Customer service is more than a box-ticking exercise it requires considerable thought and a strategy that’s unique to your online business. Dr Jamie Burton, lecturer in marketing at Manchester Business School, outlines the terms of engagement.

Key elements of customer service online

With record numbers of shoppers online, delivering customer service over the internet has become critical. Customers expect the same service they’d get in store.Here are some essential rules to follow for delivering great customer service.

Step-by-step to the Omni-channel

With all the talk about omni-channel retail, many retailers will be wondering what it means to them. How do you go about implementing it, and will it bring new business?

Your affiliate marketing questions answered

We asked the guys at Optimus Performance Marketing to answer a few of the key questions relating to affiliate marketing: is it any good, what are the pitfalls and just how easy is it to implement?

Focus on SEO: The SEO checklist

It seems like SEO best practices are ever changing, and it can appear difficult to keep up with what is good SEO practice, and what is outdated or even ‘black hat’ tactics.

Detecting and dealing with a Google penalty

It seems that any conversation about Google search touches on penalties, pandas and penguins. You may even have experienced a big rise in search traffic to your site as a result of one of these updates. Sadly however, the converse is often true.