For eCommerce entrepreneurs and executives who want to sell more
Email has long been established as one of the most effective direct marketing channels, with an unrivalled ROI. The ability to reach the inbox of a targeted potential customer can be used tactically to support other channels, or to drive new customer acquisition as part of a wider campaign.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
