The latest developments in mobile lend themselves to merging online marketing approaches with bricks and mortar retail giving marketers new opportunities to help ensure loyalty.
Kerry Murray of Pins and Ribbons: Why I am closing my shop
Fine furnishing maker Kerrie Murray set up her online store Pins and Ribbons in 2007 before opening a bricks-and-mortar store in her hometown of Cleveland in the North East of England. Six years on and she has decided to shut-up shop and focus on her ecommerce offering. I caught up with her to find out why.