
Cart abandonment is a cause for concern amongst online retailers – and looking at the latest stats, it’s a challenge that’s not going away.
For eCommerce entrepreneurs and executives who want to sell more
Cart abandonment is a cause for concern amongst online retailers – and looking at the latest stats, it’s a challenge that’s not going away.
In the first of ’10 ways etailers may be leaving money on the table’ Eric Tobias, ExactTarget’s vice president of web products, explains how ecommerce businesses can reduce the perennial problem of shopping cart abandonment.
Online abandonment is a big challenge for online retailers. Shopping cart and online form abandonment rates are often upward of 75 percent, and cart or form abandonment is only the tip of the iceberg when it comes to lost business online, says Anand Subramanium.
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