Constructing a site for Google spiders

Having a website is never an end in itself: that website has to be found by search engines and the robots and spiders of Google and others that crawl all over the web cataloguing it so that hapless searchers can find you.

TagMan and Magento: tag and data management plug & play

In this case study, Steve Murphy, director of strategic partnerships at TagMan, explains how his product integrates with the Magento platform and how it can benefit ecommerce retailers.

Targeting mobiles via the affiliate channel

Although the adoption of mobile is relatively slow in the affiliate marketing sector, we are starting to see positive shifts in this area, says Andrew Slack, managing director, MoreNiche.