The importance of a cross-channel marketing strategy

h

Many companies have issues with change. This could be associated with the speed at which technology changes or a fear of making the wrong decision.

Why ‘cross-channel’ is essential

Jumpstart - Cross Channel - Martin Harrison, Micros

Martin Harrison from Micros explains how the days of the standalone e-commerce platform are over. Today’s retailer needs an integrated technology solution that encompasses web, mobile, store, and warehouse, supporting inventory management and loyalty, as well as cross-channel merchandising and marketing.