Customer experience is key to improving conversion

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With a raft of tools and frameworks now available to make ecommerce development easier, how can an organisation identify and prioritise the features and functions that will deliver a higher conversion rate?

Q & A: Wendy Schratz, e-Experience Director at BSkyB

Sky

In the first part of our interview, Wendy Schratz, e-Experience Director at BSkyB, tells us what makes a good experience online and how ‘live chat’ is enriching customer experience.