For eCommerce entrepreneurs and executives who want to sell more
Steep penalties make card data protection a high stakes proposition and, as many will no doubt be aware, the Payment Card Industry Data Security Standards (PCI DSS) Council is due to publish a revision to the standard in October this year, making PCI top of mind in 2013.
Figures from Experian showing online fraud is up 300 per cent since 2010, it is clear that those selling products or services online are not safe from the clutches of fraudsters trying to get their hands on card details, and need to take protecting their customers’ sensitive data seriously.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
