Data gathering and the law

January 16, 2014 by Leave a Comment

While data is becoming increasingly invaluable to any business, there are myriad and complex laws governing its collection, storage and use that you have to be aware of.

Filed Under: Growth Tagged With: , , , , data protection act

What data should you collect from customers?

January 15, 2014 by Leave a Comment

Today’s digital marketplace offers unbridled reach and it allows for unbridled understanding of your customers, but only if you collect the right data about them. knowing what you should know about them is becoming something of a science.

Filed Under: Customers Tagged With: , , ,

Decoding customer data to optimise your store

August 14, 2013 by Leave a Comment

Michael Ross, chief scientist at eCommera, suggests that focusing on the right inputs, plus a little magic, will drive profit for optimised websites.

Filed Under: Customers Tagged With: , , , ,

Using Google Analytics to get more from ecommerce – the five questions to ask

July 24, 2013 by Leave a Comment

Using and understanding web analytics is vital for the success of a website, especially when it comes to ecommerce.

Filed Under: Growth Tagged With: , , , , ,

Top free and paid-for analytics packages

July 23, 2013 by Leave a Comment

There are a lot of analytics packages out there, some free, some extremely expensive so how do you decide on the package that’s right for you?

Filed Under: Delivering Tagged With: , , , , , ,

Focus on web analytics: an introduction

July 22, 2013 by Leave a Comment

When understood and used correctly web analytics provides an invaluable tool for lowering bounce rates, completing conversions and maintaining customer loyalty.

Filed Under: Customers Tagged With: , , , ,

What do new card data protection standards mean for your business?

May 29, 2013 by Leave a Comment

Steep penalties make card data protection a high stakes proposition and, as many will no doubt be aware, the Payment Card Industry Data Security Standards (PCI DSS) Council is due to publish a revision to the standard in October this year, making PCI top of mind in 2013.

Filed Under: Customers Tagged With: , , , , ,

How to use Google Analytics

May 17, 2013 by Leave a Comment

Online retailers need analytics to provide the eyes and ears of your shop. Google Analytics is one of the most powerful analytics applications out there and if your site generates fewer than 10 million hits per month, it’s free.

Filed Under: Customers Tagged With: , , , , , ,

How to protect customer data

March 1, 2013 by Leave a Comment

Acquiring accurate customer data is the holy grail of ecommerce; but that’s just the start. Keeping it safe from prying eyes is the real challenge.

Filed Under: Customers Tagged With: , , , ,

The arrival of the ‘Metailer’

February 25, 2013 by Leave a Comment

Retail is moving from the store to the consumer. In the past, you understood retail by looking at ‘profit per store’ and took action by store – opening, closing or refitting, or by hiring a new manager.

Filed Under: Customers Tagged With: , , , ,
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