How to survive the high street slump

Ian Newcombe, MD of Multi-Channel Retail at Sanderson, argues that even the smallest, most niche of retailers can survive and thrive in new and competitive digital environments.

How social commerce can boost e-retailers

Many brands are now gathering a significant amount of user-generated content due to their digital activities, whether this is information gleaned from their fans on Facebook, followers on Twitter, or customers who have bought a product and then left a review on the site.

A new method for digital analytics – Semphonic

Gary Angel, President of digital measurement and data analytics consulting firm Semphonic highlights techniques which provide a completely new set of opportunities for effectively measuring, analysing, and optimising your digital properties to drive better online performance.

Mobile influencing in-store shopping

More and more consumers are accessing data on their mobile devices to find out about products before buying them in store, according to new research by Delloite Digital.