For eCommerce entrepreneurs and executives who want to sell more
Having a successful social media presence with plenty of Likes on Facebook and thousands of Twitter followers is powerful. It gives you a direct channel to reach loyal customers. But you can take this further by creating an army of brand evangelists.
With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximise the return on investment from their marketing efforts.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
