Do I need an app?

Does your business need an app? With responsive web design and a growing number of mobile web browsing consumers, many think that having an app is an expensive add on that they don’t need.

New online trends 2014

What does 2014 have in store for e-commerce? The rise of mobile is a key milestone in the development of online retailing this year, but in terms of pure-play e-commerce there are a number of key trends that we think will happen this year.

Gamification in ecommerce (part two)

In the second part of our series on gamification in ecommerce, Gabriella Griffith explains some of the do’s and do not’s for retailers interested in using this powerful marketing tool.

Gamification in ecommerce (part one)

The days when gaming was the reserve of teenage boys are gone. Now it’s very grown up and valuable industry. Gabriella Griffith finds out why this is relevant to ecommerce businesses like yours.