Email marketing works. Hopefully, I’m preaching to the converted here. Anyone working in online retail should know that email marketing, if executed correctly, will deliver the highest Return on Investment (ROI) of any online marketing technique.
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How much is your email marketing subscriber list worth?
Filed Under: Customers, Marketing, Selling Tagged With: email, email marketing, iContact, John Hayes, marketing, ROI
Email: the #1 social network
I had an interesting conversation with a marketer recently about his renewed interest in email marketing. His head had been turned by social media but, after much trial and error (with a particular focus on error), he was edging his way back towards email.
Filed Under: Customers, Marketing, Starting Tagged With: email, email marketing, iContact, John Hayes, marketing online, social media
