Optimising a website to increase sales internationally

Companies that operate globally without optimising their website for user preferences in specific countries risk cart abandonment. There are a number of best practices in conversion optimisation that can be considered to ensure businesses take advantage of the potential of internationalisation.

Integrate your SEO strategy before launch (Part one)

A common pitfall with an e-commerce site-build can be to focus solely on the site you need now, rather than the site you need next year. This can lead to difficulties or less than ideal workarounds from an SEO perspective in order to retro-fit a feature. By Nichola Stott from theMediaFlow If you’ve written a […]