For eCommerce entrepreneurs and executives who want to sell more
Effective online selling across borders involves more than translating ‘shopping basket’ to ‘warenkorb’. Success in global e-commerce requires extensive localisation of online stores and associated support services – enabling businesses to establish a credible and compliant presence in each country.
This great video rounds up all the statistics and trends covering the expected development of the internet between 2010 and 2015. Look out for important marketing vehicles for your business including localisation, online video and an explosion of mobile technologies.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
