Decoding customer data to optimise your store

Michael Ross, chief scientist at eCommera, suggests that focusing on the right inputs, plus a little magic, will drive profit for optimised websites.

The arrival of the ‘Metailer’

Retail is moving from the store to the consumer. In the past, you understood retail by looking at ‘profit per store’ and took action by store – opening, closing or refitting, or by hiring a new manager.

eCommera’s Michael Ross answers our questions

Figleaves.com co-founder and chief scientist at ecommerce software and analytics provider eCommera, Michael Ross reflects on his fifteen years in eCommerce, learning from mistakes and the data revolution gripping retail.