While there are many advantages to using offline marketing – not least in conjunction with online to create a message that can reach people wherever they are or whatever they are doing – it does have some drawbacks.
Integrating your online and offline marketing
June 11, 2014 by Leave a Comment
Offline marketing used to be the only kind of marketing, but since the advent of the internet that has all changed. But as we have seen, offline marketing does still have a role to play – not least when you link it to any online marketing you use or when you employ the internet to enhance your offline marketing.
Online retail benefits from the inverse ROPO effect
November 29, 2013 by Leave a Comment
Around one in every five euros spent in e-commerce is initiated by personnel and cost-intensive research in retail outlets. This is the conclusion drawn by the “Returns Management” research group at the University of Bamberg, Germany. The driver behind this development is said to be the mobile Internet in particular.
