For eCommerce entrepreneurs and executives who want to sell more
Figures from Experian showing online fraud is up 300 per cent since 2010, it is clear that those selling products or services online are not safe from the clutches of fraudsters trying to get their hands on card details, and need to take protecting their customers’ sensitive data seriously.
John Sollars is now on his third business and third recession. His present online business, Stinkyink.com, also had a tough start in 2002. In this presentation, John highlights the lessons he has learnt from running his previous businesses and shows how his experiences, and technology choices, have benefited Stinkyink.com.
ECOMMERCE companies are to gain a new weapon in their fight against online fraud with the introduction of an innovative product from MasterCard.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
