Paid search: desktop dominance challenged by mobile and tablet clicks

Mobile and tablet advertising is gaining momentum in paid search. Click-throughs and conversion rates have risen dramatically in the UK and are set to challenge the dominance of desk-top advertising in 2013.

Google drops under 90 per cent share of UK Search

October proved to be scary month not just for trick or treaters but also for Google’s share of the UK search market, according to the latest figures produced by Experian Hitwise.