Reviews and their impact on brand perception

Steve Hurn

As the social web increasingly becomes part of our daily lives, shoppers demand informative one-to-one communication with brands. Social media enables this, empowering shoppers to express and share their opinions on a brand, whether good or bad.

Making the most of your social CRM with Richard Anson, Reevoo

Making the most of your social CRM with Richard Anson, Reevoo

When talking about social CRM, an item often omitted is what content you add to your CRM to make it social. When it comes to implementing social CRM, companies should not forget that user-generated content (UGC) is a valuable asset.

How to use: Reevoo

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Reevoo helps online companies by gathering reviews and customer feedback. We uncover here how it could benefit your business.