Qualms and lists: how to buy in data

May 22, 2014 by Leave a Comment

While you may well have your own list of existing customers to whom you can market, the key to using email marketing to grow your business is of course to market to new people. But how do you go about getting hold of the email addresses of these prospective clients?

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How Spreadshirt sells through marketplaces

November 6, 2013 by Leave a Comment

Online clothing and accessories retailer Spreadshirt turns over nearly £60 million a year. Founder Philip Rooke explains how he boosts sales using third-party market places such as eBay and Amazon.

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How to make a return on display advertising

May 29, 2013 by Leave a Comment

Display advertising has taken a knock with the growth of social media and other forms of ‘cheap’ marketing, but there is a way to create return on investment from display – and here’s how.

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Delivering the ultimate email marketing campaign

April 3, 2013 by 1 Comment

Email has long been established as one of the most effective direct marketing channels, with an unrivalled ROI. The ability to reach the inbox of a targeted potential customer can be used tactically to support other channels, or to drive new customer acquisition as part of a wider campaign.

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Getting the most out of display advertising

March 6, 2013 by Leave a Comment

The premise behind all display advertising activity is to deliver adverts tailored to individuals’ interests, thus focusing spend on potential customers who are most likely to convert.

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How much is your email marketing subscriber list worth?

December 4, 2012 by Leave a Comment

Email marketing works. Hopefully, I’m preaching to the converted here. Anyone working in online retail should know that email marketing, if executed correctly, will deliver the highest Return on Investment (ROI) of any online marketing technique.

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