For eCommerce entrepreneurs and executives who want to sell more
Amazon, eBay, Rakuten… even Bubbles. The world of online marketplaces is a booming one and, for consumers at least, they are often the first point of contact for buying pretty much anything online – they are becoming the de facto online shopping search engines.
If you already run your own ecommerce site, then it’s worth thinking about adding the marketplaces on eBay and Amazon as extra channels. However, it’s not all plain sailing, so here are five points to bear in mind.
Having an online store alone is not necessarily enough to get you started. Traffic to a newly launched site can be hard to generate and it will take some time for search engines to give you a good ranking. You need to get your products in front of your target audience through several sales channels.
Getting your products in front of shoppers will take so much more than simply putting them online. With this in mind you need to create a sales strategy. Having a plan will help you to focus your sales efforts and make sure your investment is going to the right places.
Facebook, Twitter and LinkedIn are important social media sales channels – but there are others that ecommerce entrepreneurs need to consider to capitalise fully on your online marketing efforts. Below, we list of five alternative social networks.
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February 17, 2014
Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings about the risks, workload and rewards. Watch and learn… Tony Pearce, serial company starter and entrepreneur talks us through his nine steps to using crowd funding – and offers some salutatory warnings […]
February 10, 2014
As we continue to follow our pet start up Distinctive Wash Ltd, we find founder and CEO Louise Knowler reflecting on how, if you want to launch any business, getting the online presence and technology right is something that has to be sorted from day one. As we continue to follow our pet start up […]
January 7, 2014
Continuing our video diary of the trials and tribulations of a start up, Louise Knowler, founder and CEO of Distinctive Wash Ltd, explains how selling online made her international from day one and how that was both challenging AND rewarding
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