Coping with the Christmas rush

Christmas-Tree

As 35 per cent of annual ecommerce revenue is made in Q4 alone and 40% of all consumers start checking off their Christmas shopping items before Halloween, the Christmas rush is the most profitable event of an ecommerce site’s year and it has already started!

Is your website ready for Black Friday?

shopping

Black Friday is the name given to the day following Thanksgiving in the US, traditionally marking traditionally the start of the holiday shopping season worldwide. It has routinely been the busiest shopping day of the year.

Using Christmas to win new customers

Christmas

The Christmas season is an opportunity for sellers to capitalise not only on their sales, but the acquisition of new customers. Taking advantage of seasonality is one way for a seller to engage with new customers and win them over, but how can you do this?