What multi-channel experts are doing

http://www.dreamstime.com/-image23346573

Jason Rommer, London-based Head of Consumer Markets at Penna Interim Executive shares his guidance based on the movers and shakers in the multi-channel world.

Social media: turning brand interaction into revenue

scott allan

Scott Allan, Senior Vice President, Global Marketing at Rakuten LinkShare explains how online retailers can use social media to increase sales as well as engage and communicate with shoppers

Experts: convenience is the key to online

Convenient browsing

CONVENIENCE is one of the main drivers of ecommerce and it is crucial that online stores recognise its importance if they are to succeed, a renowned internet psychologist says.