In the first of ’10 ways etailers may be leaving money on the table’ Eric Tobias, ExactTarget’s vice president of web products, explains how ecommerce businesses can reduce the perennial problem of shopping cart abandonment.
Simple ways to increase customer loyalty
February 14, 2013 by 1 Comment
Converting a customer is always a cause for celebration. But if you stop engaging customers when you send off the purchase, you’re missing a trick.
How to reduce shopping cart abandonment
February 1, 2013 by Leave a Comment
Shopping cart abandonment is one of the key issues facing eCommerce websites. It’s rare that someone dumps a shopping basket when they get to the tills in a physical store and yet the latest figures from the Baymard Institute find an average abandonment rate of 66.22% across a swathe of eCommerce sites.
