Mobile influencing in-store shopping

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More and more consumers are accessing data on their mobile devices to find out about products before buying them in store, according to new research by Delloite Digital.

Can small firms get on the mobile eCommerce bandwagon?

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Mobile is the internet’s current frontier town. Big brands with big budgets have adapted to the growing adoption of mobile internet with mobile enabled websites and smartphone apps, but can a small business or an eCommerce department with limited budget, really keep up?

mCommerce – it’s all about navigation

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The fact is that mobile commerce is important in the UK and consumers are increasingly using mobiles to engage with brands. Why then, in 2012 do smartphone users find mobile websites hard to navigate?

Why is mobile optimisation important?

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With year on year increases of adoption looking more and more like phone numbers, the mobile web is the new frontier for online business.

Consumers find the smartest ways to shop

SMARTPHONES are now a standard part of most people’s shopping habits and affect the way people buy both online and off, according to official figures.