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How to improve your PPC quality score

October 8, 2013 by Leave a Comment

Given its importance, quality score is overlooked surprisingly often in Pay-Per-Click campaign optimisation. James Jarrett, PPC Account Executive at Tug explains how to make improvements at every level.

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How to make a return on display advertising

May 29, 2013 by Leave a Comment

Display advertising has taken a knock with the growth of social media and other forms of ‘cheap’ marketing, but there is a way to create return on investment from display – and here’s how.

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Link building strategy; How to get it right

April 9, 2013 by Leave a Comment

All too often, companies are spending money on link building, to improve their online visibility but are these budgets being spent wisely? Are acquired links going to maintain their value in the long-term?

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Delivering the ultimate email marketing campaign

April 3, 2013 by 1 Comment

Email has long been established as one of the most effective direct marketing channels, with an unrivalled ROI. The ability to reach the inbox of a targeted potential customer can be used tactically to support other channels, or to drive new customer acquisition as part of a wider campaign.

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Getting the most out of display advertising

March 6, 2013 by Leave a Comment

The premise behind all display advertising activity is to deliver adverts tailored to individuals’ interests, thus focusing spend on potential customers who are most likely to convert.

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How you can shift slow-moving stock

Internet Retailing Expo videos now live!

Five tips to retain customers

How to work out who your competitors are
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