Your domain name: getting it right

The idea has been formed in your mind for the next great online success story. All that’s left to do is choose a domain name and begin the empire. But how important is this step and could it even be a deciding factor between success and failure?

A guide to DIY SEO

Just mention Search Engine Optimisation and you can guarantee someone will follow up with ‘SEO is a dark art’. True, there are plenty of shady characters peddling SEO skills, and certainly some ‘black hat’ techniques, but SEO really just needs a little time and some knowledge of how search engines work.