For eCommerce entrepreneurs and executives who want to sell more
Blog content is as much at home on an online retail site as it is in a magazine these days. Scores of journalists are jacking in their roles in media companies and joining in-house teams at ecommerce sites as these retailers cry out for magazine quality writing on their platforms.
The days when ecommerce sites just sold products have passed us by. Many ecommerce sites, particularly in the fashion and retail sector, have journalists on their payrolls and see editorial content as a huge part of their offering.
For an ecommerce retailer, your online presence is your shop front. It’s fundamental to have an effective ‘content merchandise’ to encourage sales and provide good customer service.
eSeller talks to David Moffat from top digital agency ID30 about the pros and cons of email marketing, as well as how to get most out of your campaigns.
They say ‘cash is king’ because it’s the lifeblood of business, whether we’re talking about cash-flow or investment for growth. Robin Jones of iwoca gives eSeller his tips on when and how businesses should look for funding.
Returns is an issue for every retailer and brand — fact. But how big an issue is it and why does it vary? How can retailers address it and control it?
