Optimising a website to increase sales internationally

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Companies that operate globally without optimising their website for user preferences in specific countries risk cart abandonment. There are a number of best practices in conversion optimisation that can be considered to ensure businesses take advantage of the potential of internationalisation.

How can real-time insight help your business?

Webtrends Conrad Bennett

The emphasis of delivering the right message to the right audience and at the right time is paramount in an increasingly digital era where an ever increasing number of channels are creating new opportunities for retailers to engage with their customers across web, social and mobile.

How to use: Webtrends

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Running a campaign can be a stressful affair and it is essential that businesses are able to really understand how their customers are responding. In this guide, we speak to Webtrends about how its services could shine a light on what’s happening online