In a further sign of eCommerce’s resilience versus the high street, European fashion house BrandAlley has posted a sales boost of 60% in 2011 compared with the year before.
The business said figures were lifted by social media-savvy shoppers clicking on offers through Facebook, as well as increased demand for shopping on mobile devices.
The website stages quick sales of selected designers and provides an immediate call to action for shoppers not to miss out.
Turnover increased to £28.9m, up from £18.1m. Meanwhile, the online retailer also reported that sales through its Facebook page were on average £4 more than sales through its site.
Brand Alley chief executive Rob Feldmann argues that on top of factors specific to BrandAlley, the business is benefitting from a general trend towards shopping online, as opposed to on the high street.
“Our ongoing growth has been driven by the consumer need for value, quality products at a great price,” he said.
“The emergence of the savvy shopper certainly shows no sign of declining with the Office of National Statistics recently confirming that one pound in every ten is now spent online.”
BrandAlley launched in France in 2005 and expanded to the UK three years later. The UK business is part-owned by media group New International.
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