In his latest blog, BlogStar.co.uk founder Ross Furlong discusses how more and more consumers are buying goods through the social media phenomenon that is Pinterest.
It’s a warm summer’s evening on the East London line; Graphic Designer Helen is traveling home to Crystal Palace after another manically busy day at leading creative agency Brother.
For Helen, this is what marketers are calling ‘interstitial” time, when she checks Facebook, Twitter & Pinterest (her new fave) to plugin to those people and things close to her heart.
On Pinterest there’s a dress she loves and hasn’t seen anywhere else, she clicks through to the site selling it, it’s a new one, exactly her style and price range, she hesitates, on the mobile enabled site it clearly says ‘no quibble refunds’, reassured, she buys it with the PayPal option.
According to new research from Bizrate Insights, this e-commerce scenario is not as niche as you might think. 32% of their sample of online buyers in North America say they have made a purchase from an image on a social networking site, 26% of these clicking from the image through to purchase.
If you look at the stats for Pinterest in particular, a BlogHer study showed that 47% of female social media users said a recommendation on Pinterest had influenced a buying decision.
The fashion sector in particular is having to move fast to keep up with these emerging, social-media-initiated customer journeys in a market where personal recommendation matters a lot and whoever is said to be selling the latest hot, exclusive item will make a killing.
If any more evidence were needed of how power is shifting from established fashion media, sat next to Vogue Editor Anita Wintour at a Fashion Week show last year was 15 year old blogger Tavi Gevinson – who just happens to have more than 2 million readers a month.
BlogStar.co.uk
Pinterest is having an immense impact even here in the UK where it hasn’t yet gained the traction it has in the US. We have seen a slew of sales of our iconic shoe wheel as a result of pinning and re-pinning activity surrounding this shoe storage product –
I’ve used pinterest to oipzmite my site and the result was amazing my site was jumped from #234 to #9 in few weeks time.The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned.I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can’t make my website increase in SEO. I don’t know why.As I know currently pinterest is best for SEO for these reason:1. Once our website pinned it has 3 backlinks counts2. Google interest in social media signal so it will not tagged as links farm3. Currently pinterest links are dofollow even the image4. Even not support anchor text (except the url link), it’s still perfect for placing our keywords in description. Google will READ it!!5. You need to ping the links of your pins to the to get your website increase in SEO6. Obama The President and Mark Zuckerberg now pinning on Pinterest lol.