Louise Knowler started Distinctive Wash Ltd, the UK's first designer fragrance washing powder for men. Louise started the business after a brain wave and has it up and running, but there is still much to learn... And she is kindly letting us follow her journey through getting her SME off the ground.
We start with a look at what the company does and how she has used marketing techniques to get her brand noticed and sales to start to grow. And she offers some handy hints and tips for anyone looking to get their business working.
Louise discusses:
• how social media is crucial
• Cultivating journalists and bloggers works wonders
• Be prepared to attract international attention
EPISODE 2: Making the most of marketplaces out 28 November
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