Writing for Google: keywords, key phrases and the human touch

June 24, 2014 by Leave a Comment

All businesses on the web need traffic and they need to be found by the people looking for them. This is what search engines do. But how do you get these search engines to come find your site above all others?

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More technical tips to boost SEO

June 19, 2014 by Leave a Comment

In this second installment of our technical tips series, eSeller scribe Paul Skeldon reveals how mod_rewrite and 301 redirects can make Google love you.

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Advanced website structuring tips for best SEO

June 19, 2014 by Leave a Comment

Creating a website that looks good, is easy to navigate and use and is not too ‘deep’ are all great attributes for building a website that can be easy to use by customers and is likely to garner good rankings when searched.

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Constructing a site for Google spiders

June 18, 2014 by Leave a Comment

Having a website is never an end in itself: that website has to be found by search engines and the robots and spiders of Google and others that crawl all over the web cataloguing it so that hapless searchers can find you.

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Why we sponsored a roundabout

June 12, 2014 by Leave a Comment

One of the most common and modern – yet seemingly strangely odd – ways of offline marketing has become the sponsorship of roundabouts.

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Where offline marketing falls short

June 11, 2014 by Leave a Comment

While there are many advantages to using offline marketing – not least in conjunction with online to create a message that can reach people wherever they are or whatever they are doing – it does have some drawbacks.

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Integrating your online and offline marketing

June 11, 2014 by Leave a Comment

Offline marketing used to be the only kind of marketing, but since the advent of the internet that has all changed. But as we have seen, offline marketing does still have a role to play – not least when you link it to any online marketing you use or when you employ the internet to enhance your offline marketing.

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A wealth of offline marketing tricks

June 10, 2014 by Leave a Comment

There are, as we have seen, many ways of using offline marketing to engage customers and prospects, many of which can work nicely on their own, alongside other offline techniques and, of course, in conjunction with online marketing.

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8 social media disasters…and one success story

June 6, 2014 by Leave a Comment

Social media is great, but it can go spectacularly wrong if you don’t think about what you are doing. And what better way to illustrate what can backfire in social media marketing – for any size business – than to see how some of the world’s biggest organisations have messed up?

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The Lyre of Orpheus: the pitfalls of social media

June 6, 2014 by Leave a Comment

Social media looks like a panacea of free marketing and promotion that, following a bit of tweeting will lead to massive increase in your online sales.

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Next Page»

Why we sponsored a roundabout

Five things I wish I’d known before starting my online business

Beginners guide to social media marketing for SMEs

Understanding Facebook for Business
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